Marketing
Frostbite Marketing — built for every Polar Tint shop.
Each Polar Tint franchisee pays a local marketing fee (FDD Item 6) to Frostbite Marketing, the affiliate that provides marketing services (FDD Item 1), for local marketing, advertising, and promotion of the franchisee's shop (FDD Item 11). The Brand Marketing Fund, which Polar Tint administers, is separate.
What does Frostbite Marketing do for a Polar Tint franchisee?
Local marketing, advertising, and promotion for your shop, funded by your local marketing fee (FDD Items 6 and 11).
Frostbite Marketing is the Polar Tint affiliate that provides marketing services to the franchise system (FDD Item 1). It is the required supplier for grand opening marketing (FDD Item 5), and each franchisee's local marketing fee is paid to it for local marketing, advertising, and promotion of the franchisee's shop within its Designated Territory (FDD Items 6 and 11).
The Brand Marketing Fund is separate: Polar Tint administers it and may use it, at its discretion, for national and/or regional consumer advertising, with no guarantee that any franchisee benefits directly or in proportion to its contribution (FDD Item 11). All advertising and marketing materials need Polar Tint's prior written approval (FDD Item 11).
What's included
Everything Frostbite runs for your shop.
The services below are part of the local marketing Frostbite provides for your shop, funded by your local marketing fee (FDD Items 6 and 11); your shop's local consumer website is part of the technology fee package (FDD Item 6). Results vary by market, and no ranking, lead, or booking outcome is promised.
Local SEO + Google Business Profile
Google Business Profile management and local citations for your shop and service lines in your Designated Territory. No ranking is promised.
AI Search Visibility
Structured, answer-first content for your shop so AI search tools such as ChatGPT, Google AI Overviews, and Perplexity can read it. No AI placement or recommendation is promised.
Paid Search + Performance Ads
Google, Microsoft, and Meta campaigns for your shop's service lines, with bidding and creative set for your local market.
Social Media + Content
An Instagram and TikTok posting cadence, before/after install posts, and a local content calendar.
Website + Landing Pages
A mobile-first page for your shop, connected to the lead pipeline.
CRM + Lead Pipeline
Leads tracked in a managed CRM with scheduled follow-ups and appointment booking to your shop calendar.
Reputation + Reviews
Review requests to real customers, response templates, and a managed review cadence, with no promised rating or review count.
Listings + Citations
Consistent name, address, and phone across the major directories and map data aggregators.
Email + SMS Follow-up
Automated follow-up, win-back, and review-request sequences for past customers.
Brand Standards + Creative
Creative templates and print for local campaigns that follow Polar Tint's brand standards; branded items and signage must meet Polar Tint's specifications and come from approved suppliers (FDD Item 8).
Backlinks + Digital PR
Directory placements, local press outreach, and link building for your shop's pages.
Reporting + Local Insights
A monthly report on your shop's local marketing, such as leads and booked appointments.
Brand fund + local marketing
How the Brand Marketing Fund and local marketing differ.
Franchisees contribute to the Brand Marketing Fund, which Polar Tint administers and may use, at its discretion, for consumer advertising on a national and/or regional level. Polar Tint does not guarantee that any franchisee benefits directly or in proportion to its contribution, and it is not required to spend the fund in any franchisee's territory (FDD Item 11). Separately, the local marketing fee is paid to affiliate Frostbite Marketing for local marketing efforts within your Designated Territory (FDD Item 6).
Marketing FAQs
What franchisees ask about marketing support.
What marketing support do Polar Tint franchisees get?
Frostbite Marketing is the Polar Tint affiliate that provides marketing services to the franchise system (FDD Item 1). Each franchisee's local marketing fee is paid to Frostbite for local marketing, advertising, and promotion of the franchisee's shop within its Designated Territory, and that spend may go to local online and digital advertising (FDD Items 6 and 11). Frostbite is also the required supplier for grand opening marketing (FDD Item 5).
The Brand Marketing Fund is separate: Polar Tint administers it and may use it, at its discretion, for national and/or regional consumer advertising, with no guarantee that any franchisee benefits directly or in proportion to its contribution (FDD Item 11). Any advertising or marketing you use needs Polar Tint's prior written approval (FDD Item 11).
Do I have to run my own ads or hire an agency?
You do not hire your own agency for the required local marketing: every franchisee pays the local marketing fee (FDD Item 6) to Frostbite Marketing, the affiliate that provides marketing services (FDD Item 1), for local marketing, advertising, and promotion of the shop (FDD Item 11). Any additional advertising you run needs Polar Tint's prior written approval (FDD Item 11).
Is there a national marketing fund?
Yes. Franchisees contribute to the Brand Marketing Fund (FDD Item 6), which Polar Tint administers and may use, at its discretion, for consumer advertising on a national and/or regional level. Polar Tint does not guarantee that any franchisee benefits directly or in proportion to its contribution, and it is not required to spend the fund in any franchisee's territory (FDD Item 11).
Separately, the local marketing fee is paid to affiliate Frostbite Marketing for local marketing efforts within your Designated Territory (FDD Item 6).
How does Frostbite handle local SEO for my shop?
Local SEO is part of the local marketing Frostbite provides for your shop, funded by your local marketing fee (FDD Items 6 and 11): Google Business Profile management and local citations. Polar Tint makes no promise about search rankings.
Who manages my Google Business Profile?
Frostbite. From the day your profile is created through ongoing posts, photos, hours updates, Q&A management, and review response.
Do you handle customer reviews and reputation?
Yes. Reputation work is part of the local marketing Frostbite provides for your shop, funded by your local marketing fee (FDD Items 6 and 11): review requests to real customers, response templates, and a managed review cadence. Polar Tint makes no promise about the star rating or number of reviews a shop will earn; the goal is a steady stream of fresh, real reviews, not a one-time push.
What does the monthly reporting look like?
A monthly report on your shop's local marketing, such as leads and booked appointments, so you can see what the local marketing is doing in your area.
Can I run my own additional marketing on top of Frostbite?
Yes, within brand-standards guardrails. You can add community-level activation such as sponsorships, local partnerships, and events; any advertising or marketing you use needs Polar Tint's prior written approval (FDD Item 11).
Ready to talk?
Request info on local marketing for a Polar Tint shop.
Frostbite Marketing is the Polar Tint affiliate that provides marketing services (FDD Item 1). Local marketing for your shop is funded by your local marketing fee (FDD Items 6 and 11), and no ranking, lead, or booking outcome is promised.
Request infoReady to see the marketing engine?
Get the Frostbite Marketing overview + info kit.
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