What is the customer acquisition cost at a window tint shop?

Customer acquisition at a Polar Tint shop runs through affiliate Frostbite Marketing, the required local-marketing supplier disclosed in FDD Item 8, plus repeat and referral business. CAC depends on the market, the spend, and how repeat and referral business develops; Polar Tint does not publish CAC figures. Financial performance representations are disclosed in FDD Item 19.

Customer acquisition cost (CAC) at a Polar Tint window tint franchise is simple math. Take total local marketing spend and divide it by the number of net-new customers in the same period. That spend includes the local-marketing requirement disclosed in FDD Item 6, paid to affiliate Frostbite Marketing. Polar Tint does not publish CAC figures for its shops; a new shop's CAC depends on its market, its spend, and how quickly it builds local awareness in its Designated Territory.

Frostbite Marketing, Polar Tint's affiliate, is the required supplier for grand opening marketing and receives each franchisee's local marketing fee for local marketing efforts within the Designated Territory (FDD Items 5 and 6). Polar Tint does not publish a fixed channel mix. Channels a local program can use include paid social ads, paid search, local SEO and the Google Business Profile, retargeting, and community partnerships.

Two channels that do not depend on paid media can grow over time: repeat customers, such as a tint customer who later books ceramic coating, PPF, or work on another vehicle, and referrals by word of mouth. How much either contributes varies by shop and market; Polar Tint does not publish repeat-customer or referral figures.

Independent tint shops build brand recognition on their own. A Polar Tint franchisee contributes to the Brand Marketing Fund and funds the local-marketing requirement (both disclosed in FDD Item 6). Whether that produces a lower CAC than an independent would achieve depends on the market; Polar Tint does not publish CAC comparisons.